Love Island: Series 9
Company branding goes beyond just a logo; it encompasses the values, personality, and promise that a business conveys to its customers.
category:
services:
Date:
team:
Lydia Harrison PD and Editor
Franky Harte Digital Producer and Editor
Rachel Hagreen Editor
Bethan Harrison Editor
Emma Njagi Digital Producer
Mathilda McLaughlin Digital Producer
About the series
I was so excited to be returning to Lifted Entertainment as it meant I would once again be working on Love Island, but this time in my new role as Head of Creative Branding and Digital. Love Island is a show that always generates such a buzz when it’s on, the audience expectation can almost become overwhelming to deliver the very best content under such a microscope.
About the content
Ahead of the series this January we faced a huge challenge delivering an ambitious content plan in the lead up to launch. We had to edit large files remotely and across a Christmas break, create original content for our social platforms, launch our show app, announce a pre-show vote, whilst also flying half-way around the world.
In total the team published over 100 posts across all platforms and amassed over 31 million video views across all platforms before episode 1 even went on air.
On the other side of it, I couldn’t be happier looking at, not just the content that’s been delivered to the audience, but how well executed everything has gone on behind the scenes. Such an incredible team, and that was just the begininng. Every piece of social media editorial content that was published across the series came from this incredibly talented, but surprisingly small team of Sharn, Rachel, Emma & Mathilda. Delivering daily First Looks, show memes, TikToks, social videos and more!
During the run the team published over 2,500 pieces of content across our social media pages, website and app.
The content generated over 580 million organic video views across the series.
To date our posts accumulated over 43 million likes and encouraged over 590,000 shares.
On average a piece of content would reach over 700,000 views on Tiktok and 550,000 video views on Instagram.
I’m very grateful and thankful to have these freelancers on this project… now for the show!